How to Get Paid on TikTok: A Guide for 2025 Creators

June 23, 2025

TikTok has exploded into one of the most powerful social media platforms in the world. With over a billion users, it offers massive opportunities for creators to turn their content into income. But how do you actually get paid on TikTok? Whether you're just starting or already going viral, here’s a full guide on how to monetize your TikTok content in 2025.

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1. Join the TikTok Creator Fund

The TikTok Creator Fund is TikTok’s official program to pay creators based on their video views and engagement.

Requirements (2025):

Must be 18 years or older.

At least 10,000 followers.

Minimum 100,000 video views in the last 30 days.

Based in a supported region (e.g. US, UK, SA, etc.).

Follow all TikTok community guidelines.

Once accepted, TikTok will pay you a small amount for every 1,000 views. The more you post and engage your audience, the more you earn.

💡 Tip: Viral content with high watch time earns more than just views alone.

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2. TikTok Creator Rewards (NEW in 2025)

TikTok launched Creator Rewards, a program focused on long-form content (videos over 1 minute). This pays creators based on:

Watch time

Engagement

Retention rate

This program is perfect for storytellers, educators, or anyone who posts content that keeps viewers watching longer.

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3. Brand Deals & Sponsorships

Brand partnerships are the biggest source of income for many TikTok creators. Businesses pay you to promote their product or service in your videos.

To attract brands:

Build a niche (e.g. beauty, fitness, tech).

Grow an active following.

Use a media kit (brief portfolio showing your stats and style).

💰 Example: A creator with 50K+ followers can earn between R1,000–R10,000+ per sponsored post depending on their niche and engagement.

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4. TikTok Live Gifts

Going LIVE on TikTok is another way to earn. Viewers can send you virtual gifts that convert to real money (called diamonds).

Requirements:

Be at least 18 years old.

Have 1,000+ followers to go live.

Be in a supported region.

Create entertaining or helpful live streams and encourage your followers to send gifts during the session.

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5. Affiliate Marketing

Promote products or services using affiliate links in your bio or through your content. You earn a commission every time someone buys through your link.

Popular affiliate platforms:

Amazon Associates

ClickBank

Takealot Affiliates (for South Africa)

TikTok Shop (for eligible regions)

🎯 Combine this with product reviews, tutorials, or “Top 5” videos to boost your sales.

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6. Sell Your Own Products or Services

Many creators launch their own brands or digital products. If you have a business idea, TikTok can be your best marketing tool.

You can sell:

T-shirts or merch

eBooks or courses

Makeup or skincare

Services (like photography or coaching)

Link your online store in your TikTok bio and promote it through content.

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7. TikTok Pulse Program

TikTok Pulse lets you share ad revenue from ads placed next to your videos.

Requirements:

High-performing content

A minimum number of followers and views (usually over 100K)

It’s TikTok’s version of YouTube AdSense — and it rewards creators for high-quality, engaging posts.

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Final Tips to Grow and Monetize

Post consistently (3–5 times a week).

Use trending sounds and hashtags.

Engage with your followers (respond to comments).

Collaborate with other creators.

Track analytics to see what works best.

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Conclusion

TikTok isn’t just for fun anymore—it’s a real way to make money. From the Creator Fund to brand deals and your own business, there are multiple

ways to get paid. The key is to stay consistent, creative, and strategic. If you’re serious about TikTok, 2025 is your year to turn followers into income.